The COVID-19 pandemic has left a significant change on moviegoing. And while audiences still flock to theaters en masse, they're much more discerning in regard to what they're willing to pay for at the multiplex. Gone, it seems, are the days when studios could lob any old bullsh*t into the marketplace and reap millions of dollars in profit. The following films are merely the latest examples of Hollywood offerings that movie buffs either elected to watch in the comfort of their own respective homes or simply bypassed altogether.
34. Asteroid City
Loss: $3 million
33. Master Gardener
Loss: $4 million
It seems that moviegoers aren't particularly psyched to watch a Black woman fall for a neo-Nazi. Who knew?
32. Love Again
Loss: $3 million
31. Priscilla
Loss: $4 million
Lisa Marie Presley expressed her objections to this propagandized look at her parents' marriage; apparently, moviegoers shared her view on the film's narrative.
30. Book Club: The Next Chapter
Loss: $6 million
29. Bottoms
Loss: $6 million
28. Theater Camp
Loss: $6 million
27. Aquaman and the Lost Kingdom
Loss: $9 million
26. Next Goal Wins
Loss: $10 millionFollowing the reception to Love & Thunder, Taika Waititi's schtick seems to be wearing thin with audiences.
25. 80 for Brady
Loss: $12 million
The year's first failure is this football comedy that arrived in theaters just in time for its titular quarterback to retire ahead of a Superbowl that would not include him. Even discounted ticket prices couldn't get audiences across the line into auditoriums showing this flick.
24. Retribution
Loss: $13 million
Liam Neeson's schtick continues to wear thin with moviegoers.
23. The Machine
Loss: $15 million
Star Bert Kreischer's actual life story is the stuff of legend. But the bad comedy throughout this loose adaptation of some of the events that made him famous insured that ticket sales were low.
22. Are You There G*d? It's Me, Margaret.
Loss: $21 million
Apparently 53 years was too long for fans of Judy Blume's book to wait for this feature-film adaptation.
21. About My Father
Loss: $21 million
20. No Hard Feelings
Loss: $28 million
Apparently, sexual grooming as a source of comedy isn't exactly a box-office draw. Not even an A-list actress headlining this misguided raunchy throwback could propel it to break-even status.
19. Mission: Impossible Dead Reckoning Part 1
Loss: $29 million
If not for a $71 million COVID-19 insurance payout, Ethan Hunt's latest assignment would've been even deeper in the red. This doesn't bode well for Part Two.
18. Strays
17. Magic Mike's Last Dance
Loss: $37 million
A $45 million production budget combined with $20 million spent on promotion added up to far more than moviegoers were willing to spend on tickets for this trilogy-capper that was initially slated for a straight-to-streaming release.
16. Operation Fortune: Ruse de Guerre
Loss: $32 million
Apparently, Guy Ritchie fans had little to no interest in seeing him make a comeback -- not even with Jason Statham.
15. Dumb Money
14. Blue Beetle
13. Ruby Gillman, Teenage Kraken
This Luca rip-off has the dubious distinction of giving Dreamworks Animation its worst-ever opening, making it clear that it would be a massive failure from the outset. Taking the marketing and production budgets into account (https://www.slashfilm.com/1359782/ruby-gillman-teenage-kraken-dreamworks-animation-biggest-flop-ever/) had to be a dismal prospect for the studio's bean-counters.
12. Renfield
Nicholas Hoult's second horror/comedy had a much higher budget than his first feature in the genre hybrid (Warm Bodies), it failed to match the zombie adaptation's quality -- which shows in this collaboration with the other Nicolas' box office receipts.
11. Hypnotic
Loss: $62 million
10. Expendables 4
Loss: $75 million
9. Wish
8. Rise of the Beasts
Loss: $86 million
Sadly, the only good live-action Transformers movie is the very first one. It's a shame too, because this seventh entry showed real promise too, only falling apart around the time that Pete Davidson shows up.
7. The Haunted Mansion
Loss: $117 million
Disney's decision to release this ghost story remake in late July instead of October probably wasn't the wisest. At any rate, it's managed to surpass its predecessor to become an even bigger box office failure.
6. The Little Mermaid
Loss: $110 million
While The Little Mermaid was a domestic success, it was DOA overseas. Due to the complaints of online trolls regarding the main character being portrayed by an African-American actress as opposed to a white cartoon, there's widespread speculation that racism is to blame for the movie's collapse. If so, the racists really missed out, since the film's only real problem is the ever-irritating presence of Awkwafina.
5. Fast X
Loss: $129 million
While the previous entry in the Furious saga, F9, was a step in the wrong direction, Fast X has plumbed new depths -- to audience's mass dismay.
4. Shazam 2
Loss: $166 million
The writing was on the wall well before this debacle premiered. A $125 million production tag combined with marketing costs totaling $105 million was much too large a sum to overcome the global apathy that accompanies a sequel to a movie that also lost millions at the box office (and also apparently required $105 million to promote). It doesn't help that the film isn't actually any good.
3. The Flash
Loss: $155 million
The Flash's first solo feature film is surprisingly superior to several comic book movies that managed to eke out a profit. However, DC's decision to publicize the fact that the studio's cinematic universe is set to be overhauled soon likely discouraged moviegoers from caring. Nevertheless, The Flash's box-office failure is immensely satisfying if for no other reason than the fact that actor Ray Fisher was unceremoniously written out of it.
2. Indiana Jones and the Dial of Destiny
Unsurprisingly, not many moviegoers were psyched to watch a frail octogenarian armed with little more than a bullwhip punch his way through a secret cell of Nazis -- especially given that the previous film in the series was nearly-universally panned 15 years earlier.
1. The Marvels
Though this MCU sequel is superior to its billion-dollar predecessor in quality, an unpopular lead character and ($100 million) marketing that highlighted its goofy tone led moviegoers to stay far away. The result? The lowest-grossing entry in the Marvel Cinematic Universe series to date.